About Our Brands
Gola
The Gola brand was born of humble beginnings in a small factory in 1905.
Since then the brand has experienced a rollercoaster ride, surviving two World Wars and various other trials and tribulations to blossom in the 1960s and 70s as the pre-eminent sportswear brand.
Today Gola keeps true to its roots and has become one of the most enduring and endearing sportswear and fashion brands in the UK.
It’s fair to say that Gola has stood the test of time and made its mark on the fashion world. Today Gola creatively incorporates its unprecedented heritage into its flagship designs, by combining styles from yesteryear with today’s most sought after trends.
DC Shoes USA
DC Shoes is an American company specializing in footwear for extreme sports, including skateboarding, snowboarding, BMX, motocross, rally car racing, and surfing, as well as snowboards, shirts, jeans, hats, and jackets. The company was founded in 1994 by Ken Block and Damon Way, and is based in Vista, California.[1] DC originally stood for "Doors Clothing", but since the sale of Doors Clothing (which is now defunct), DC no longer has ties to Doors and is simply DC Shoes.
Fly London
FLY London shoes are the footwear of universal youth fashion culture.
Designed to meet the needs of youth for fashion, comfort and style. FLY styling takes its influences from youth culture and a fusion of music and street fashion.
Unique and uncompromising design, season to season, keep FLY at the cutting edge of fashion.
As "following fashion" takes on a light of superficiality, the influence is more on an individual research of details from different sources creating a stronger identity.
Boxfresh
Someone or something that is new and cool or innovative in a fashion sense. Originally derived from New York hip-hop slang describing a new pair of footwear as being “fresh out of the box”.
Welcome to Boxfresh, a very British way of life that spans the last two decades of youth culture.
In 1989 a lot of very culturally significant stuff was going on around the world.
Chinese intellectuals and students protested for months and were then slaughtered for freedom of rights, The Americans were busy voting in the first of the Bush dynasty, and Germans were tearing down the Berlin wall by hand.
In England, teenagers waited eagerly in motorway service stations for directions to fields in the middle of nowhere. Fields of dreams immortalized in the memory of the UK dance scene.
Boxfresh was born out of this…a hedonistic generation evolving through acid jazz, trip hop, drumb and bass into UK garage, grime and dub step.
Trends and people may have come and gone, but our ethos has never changed.
We are the British street wear originators!
DVS
DVS is the hottest skate shoe brand around.
DVS shoes provide extreme comfort thanks to the latest footwear technology and feature a cool design that will be all the rage in skate parks everywhere! Whether you want to go wild on your board or simply get the skater look, make sure you're ahead of the crowd with DVS shoes.
Skechers
Founded in 1992, Skechers U.S.A. Inc. is one of the fastest growing footwear companies in the United States, focusing on trendy, casual styles aimed primarily at men and women from the ages of 19 to 40. With 1998 sales at almost $400 million, the company designs and markets more than 900 different styles of shoes, which are sold in major department stores such as Macy's and Nordstrom as well as in 38 of the company's own freestanding boutiques. Skechers's shoes are produced overseas at factories in China, Mexico, Brazil, and Romania, which allows the company to keep the prices of its designs below those of its competitors, and are designed to appeal to younger, active, fashion-conscious consumers. Skechers devotes much of its creative energy and revenue to flashy, highly visible ad campaigns--a strategy that has helped the company grow within a matter of years to a multimillion-dollar business.
